Portfolio Center (PC), ranked among the top design schools in the nation, will be creating the systems book for Atlanta Modern Design Festival, AMDF. PC student designers from all across the United States and overseas are presented with this unique opportunity to help create a real brand for an event on a international and elevated track that makes Atlanta a global destination for design and behavior change. PC president, Hank Richardson created a special class , under the instruction of Martha Gill and assistant Fernando Guerrero, solely devoted to the AMDF project. Deliverables for the system's book include determining color palettes, designing secondary logo intrepretations, and much more!The project now in its 5th week has welcomed special guest who offer valuable insight and bring a different perspective for these future designers, including Milan-based architect and furniture designer, Matteo Caimi, whose firm has designed showrooms and furniture for international brands like Cassina and Poliform, and whose latest archtitecture project will be published in Interni magazine; and Stefan Kjartansson, creative director and partner with Atlanta-based Armchair Media and work has been featured in ID magazine. Armchair Media under the creative direction of Stefan, created the multi award-winning M5 website for Coca-Cola. Additionally, Stefan designed the orignal AMDF logo that PC student designers (with his kind permission) will be deconstructing.
Martha Gill, Fernando Guerrrero (bottom left), Yuri Majic, Kevin Blackwell, Noah Levens, Brent Duncan, Worawan Arnunsiribavorn, Jean-Pierre Cherry.
1 comment:
hey bernard! good times today. i have some ideas i want to shoot your way sometimes this week. some things i really think will work well! its getting exciting.
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