Saturday, February 3, 2007

tord boontje and target


Tord Boontje is a Dutch designer whose designs and products for Studio Tord Boontje have garnered acclaim from around the world. Based in France, his Studio creates design that is as accessible as it is enticing by employing artisan techniques with advanced technologies. As the newest designer partner for Target, he explored cues from nature, rich coloration and visual layering to create a collection of highly-detailed, lyrical objects that marry design and emotion.
His studio has developed a variety of products and furniture pieces for diverse clients including, Alexander McQueen, Moroso, Kvadrat, Swarovski, Perrier Jouet and British Airways. His work is in the permanent collections of New York’s Museum of Modern Art, the San Francisco Museum of Modern Art, the Victoria & Albert Museum, London and the Stedelijk and Groninger Museums in the Netherlands.

Boontje is Target’s first design partner to develop a creative concept that extends beyond products to include an in-store environment, packaging and the art direction of the advertising campaign. During Holiday 2006, Boontje designs will adorn all Target stores as Target launches the Studio Tord Boontje collection of more than 35 unique holiday products that unite tableware and decorations with lighting and gifts.

No comments: